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D U R B A N  B O T A N I C  

G A R D E N S  T R A I L  O F  

L I G H T S  2 0 1 7 /  2 0 1 8 

Social Media Campaign

 L a u n c h i n g  t h e  o p e n i n g  e v e n t,

  e n g a g i n g  w i t h  f a m i l i e s

  a l l  o v e r  D u r b a n  & 

c o n t i n u i n g  t h e  c a m p a i g n  

i n  2 0 1 8  t o  l a u n c h  t h e  

2 n d  a n n u a l  e v e n t.

 

We were absolutely honoured and excited to launch the first ever Durban Botanic Gardens Trail of lights 2017 social media campaign. In beginning the strategy we capitalised on the events strengths; the iconic gardens, charity, family and safety. This was an extremely exciting event for Durban as it was one of its kind for the city, We kept the graphics whimsical, fun and incorporated strong call to actions. For 2018 we upgraded the look and feel and continued to emphasize the points mentioned above combined with sharing the experiences of the previous year. 

 

Key Design Components

Strategy

Copy-writing

Design 

Social Media Management

 

DBGTOL

The campaign in numbers

1000 

likes gained in 1 week

28 335 

views on our introduction video

54 006 

people reached organically

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Map
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