easter

B E A C O N  E A S T E R 

E G G S P L O R E R 

2 0 1 9 / 2 0 1 8

Social Media Campaign

C r e a t i n g  a  s o c i a l  m e d i a  

c a m p a i g n  m a r k e t i n g  t h i s  

f u n,  f a m i l y  f r i e n d l y  e v e n t  

d u r i n g  t h e  E a s t e r  w e e k e n d.

The Beacon Easter Eggsplorer is a fun and family interactive event that takes part on the Easter weekend at the Durban Botanic Gardens. We were thrilled to take over the social media for the event, focusing on family fun, bright colours and physical activity. We kept our target audience – the parents – in mind, and emphasized all the different games and activities that would be run on the day. We wanted to focus on ‘getting outside’ and bonding with family and friends over  good chocolate fun. 

 

Key Design Components

Strategy

Copy-writing

Design 

Social Media Management

 

easter eggsplorer

The campaign in numbers

1000 

likes gained in 1 month

4 273 

average post engagement

10 203 

people reached organically

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